What is my business worth?  When is the best time to sell it?  How do I maximize its value?

If you are like many business owners in the shooting sports industry, you may be asking yourself these questions plus many more.  The good news is the National Association of Sporting Goods Wholesalers along with Growth Strategy PartnersMunitions Law Group and The Hickory Group are going to answer them for you for free!*  

(This webinar is specifically designed for business owners, Presidents and CEOs.  If you are unsure if they will receive this email, please forward it to them.)

Demand in our industry is down, but that doesn’t mean preparing to sell your business should be delayed.  In fact, based on our collective experience, 99% of companies are not prepared to sell their company even when the market is booming.  Preparing to harvest the wealth in your business, which is undoubtedly one of your greatest assets, should be a top priority.  Even if you have no present intent to sell your business, there is tremendous value in understanding the process, which we will explain during this one- hour webinar.   

In this webinar, we will share with you:

  • How to prepare your business to achieve maximum value and a strong legacy
  • How you personally need to prepare
  • How to value a business in our industry
  • What is the sale process and how long does it take?
  • Options on selling your company
  • Typical mistakes made when selling

This webinar is specifically designed for business owners and presidents in the outdoor sports industry thinking about selling their business in the next 1 to 5 years. If you’re not the company owner, please forward it to him or her.

This webinar will be presented by Chris DiCenso of Growth Strategy Partners, Clay Cheshire of Munitions Law Group and Nick Kirk of The Hickory Group.

Date: October 4

Time: 1 – 2 PM Eastern

Cost:* Free for NASGW members.  $25 for non-members.

To watch a recording, click here.

The National Association of Sporting Goods Wholesalers is a trade association with a mission of bringing shooting sports buyers and sellers together.  NASGW is comprised of wholesalers, manufacturers, independent sales reps, media and service providers.  To learn more visit

Growth Strategy Partners is a management consulting firm which accelerates the revenue, profit and organizational performance of shooting industry companies by applying their research driven 7 Keys to Growth.  To learn more visit

Munitions Law Group (“MLG”) is a hybrid boutique/full-service law firm that handles matters – exclusively – for clients in the shooting sports industry, both in the United States and internationally.   To learn more about MLG, visit

The Hickory Group LLC serves high-growth businesses who may be seeking capital solutions in the near term which fit their corporate strategy and maintain their corporate values.  Specifically, Hickory provides one service: Strategic financial advice to Company’s reviewing whether to (i) sell their business; or (ii) acquire or dispose of a business; or (iii) take-on new capital in the form of debt or equity.  To learn more visit

Growth Strategy Partners, in association with the National Association of Sporting Goods Wholesalers, conducted a webinar on Improving Fill Rates While Decreasing Costs with Sales and Operations Planning. The purpose of the webinar was to educate shooting sports industry executives on the benefits of S&OP and how to implement it in their businesses.

Continue reading

Defined goals for organizations and people are used to set direction and improve performance.  But how many companies, and the people within these companies, have strong goal setting programs?  A recent poll identifies that a minority of organizations actually have strong goal setting programs.

Growth Strategy Partners, a management consulting firm accelerating the revenue, profit and organizational performance of privately held companies, conducted a webinar last month on Goal Setting for Executives and Individual Contributors. Through polls of attendees, they discovered that most companies and leadership teams do not have defined goals.

The attendees were mostly CEOs and senior executives of privately held organizations.  When asked how many had defined goals: 28% responded to having goals at the company level and only 8% responded to having goals at the leadership/executive level.   When asked how many had goals at other levels of the organization, the following results were found:

  • 24% for directors or managers
  • 16% for supervisors
  • 24% for all employees

“It is surprising and disappointing to see that a minority of companies and leaders have defined goals”, states Christopher DiCenso, Managing Partner of Growth Strategy Partners.  “We know through our research and experience that organizations which have defined goals for the company as well as most people in the organization, outperform those who do not.”

A poll was also taken to identify what the top challenges were in building a goal setting program: 

  • 43% described being in the middle of implementing their program
  • 35% identified making it a priority
  • 13% identified company culture/leadership not promoting goal setting
  • 4% identified not having company goals so setting individual goals was a challenge
  • 4% identified not knowing how to develop a goal setting program

Throughout the 30-minute session, Growth Strategy Partners shared some of the tools they use to build successful goal setting programs; such as goal cascading, the ‘sandwich’, levels of performance, the executive matrix, and the 2-page individual contributor sheet.   The webinar was recorded and can be viewed through this link

Growth Strategy Partners is a management consulting firm accelerating the revenue, profit and organizational performance of privately held companies by applying its research driven 7 Keys to Growth. To learn more visit




Setting Goals for Executives and Individual Contributors Webinar

Every person in a company should have goals to achieve, yet more often they don’t.  Why?  We’ve found that leaders have a hard time trying to define ‘good’ goals. Therefore they just don’t set them.   It is true, though, that when good goals are set, the individual and the company excels!  Watch this 30 minute webinar to identify how to set executive and individual goals.

The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that Growth Strategy Partners has agreed to sponsor SHOT Show’s newest educational forum, the Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, the 2017 SHOT Show Executive Management Seminar, the newest addition to SHOT Week, will take place the day before the show opens, Monday, January 16, from 9:45 a.m. to 3:00 p.m.

Read the press release here: Press Release

Growth Strategy Partners and 4 Industry Experts Discuss Future Demand

The National Association of Sporting Goods Wholesalers, in association with Growth Strategy Partners LLC, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is “Planning and Managing Demand in 2017.  A roundtable panel discussion.”  Four industry experts will provide their insights.

Many didn’t expect Donald Trump to win the election but we’re happy he did.  It does, though, change the thinking of demand relative to firearms and ammunition.  So what is the forecasted demand for firearms, ammunition and accessories for the next 12 to 24 months?

As business advisors to the industry, we could apply the “autoregressive moving average with exogenous inputs” analysis to provide you with an answer or, we could just ask leaders from our industry. We thought you would believe industry leaders more than any esoteric calculation so we assembled a great panel of experts to answer the following questions and more:

  • What will demand be in 2017 and beyond?
  • How do you build a sales strategy from it?
  • What are some of the major assumptions you make?
  • How detailed do you make your sales strategy/plan/forecast?
  • When, if at all, do you adjust your plan?
  • How do you link your sales plan to your production plan?

We invited experts from different areas of the industry, so the panelists who will be providing their insights are.    

  • Mike Halleron, VP Business Development, Chattanooga Shooting Supplies
  • Renae Waltemath, Director of Sales, Hornady Manufacturing Company
  • John MacLellan, VP Sales and Marketing, Mossberg  
  • Jim Curcuruto, Director, Industry Research, NSSF

Throughout the webinar, we will share with you some of the tools and techniques you can use to build a more robust sales plan, strategy and forecast.   We’ll also take your questions to make the webinar as interactive as possible.  

This webinar is for Presidents, owners and sales leaders who would like to build or improve upon the sales effectiveness and profitability within their organizations.  

To register for the event, please click on the link below.

There is no cost for NASGW members.  Non-NASGW members are $25 but you must register in advance.  

This event is sponsored by the National Association of Sporting Goods Wholesalers and presented by Growth Strategy Partners.   Growth Strategy Partners is a management consulting firm which accelerates the revenue, profit and organizational growth of companies in the shooting sports industry by applying our research based 7 Keys to Growth.  You can learn more at