The time needed to develop a good strategy, i.e. a strategy that is both robust and flexible, is not trivial. When done properly, strategic thinking and planning will ensure the continued health of the enterprise. The challenge for leaders in today’s resource-constrained organizations, is overcoming the excuses on why not to plan.

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During a webinar conducted by Growth Strategy Partners and promoted by the National Association of Sporting Goods Wholesalers, panelists and attendees were asked what they believed demand would be for the shooting sports industry in 2018.  The responses ranged from up more than 10% to down more than 5%.  Marketplace Insight provided a statistical forecast which was a little surprising to many attendees.   

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