Setting Goals for Executives and Individual Contributors Webinar

Every person in a company should have goals to achieve, yet more often they don’t.  Why?  We’ve found that leaders have a hard time trying to define ‘good’ goals. Therefore they just don’t set them.   It is true, though, that when good goals are set, the individual and the company excels!  Watch this 30 minute webinar to identify how to set executive and individual goals.

The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that Growth Strategy Partners has agreed to sponsor SHOT Show’s newest educational forum, the Executive Management Seminar. Designed as the premier educational forum for rising managerial and executive-level professionals, the 2017 SHOT Show Executive Management Seminar, the newest addition to SHOT Week, will take place the day before the show opens, Monday, January 16, from 9:45 a.m. to 3:00 p.m.

Read the press release here: Press Release

Growth Strategy Partners and 4 Industry Experts Discuss Future Demand

The National Association of Sporting Goods Wholesalers, in association with Growth Strategy Partners LLC, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is “Planning and Managing Demand in 2017.  A roundtable panel discussion.”  Four industry experts will provide their insights.

Many didn’t expect Donald Trump to win the election but we’re happy he did.  It does, though, change the thinking of demand relative to firearms and ammunition.  So what is the forecasted demand for firearms, ammunition and accessories for the next 12 to 24 months?

As business advisors to the industry, we could apply the “autoregressive moving average with exogenous inputs” analysis to provide you with an answer or, we could just ask leaders from our industry. We thought you would believe industry leaders more than any esoteric calculation so we assembled a great panel of experts to answer the following questions and more:

  • What will demand be in 2017 and beyond?
  • How do you build a sales strategy from it?
  • What are some of the major assumptions you make?
  • How detailed do you make your sales strategy/plan/forecast?
  • When, if at all, do you adjust your plan?
  • How do you link your sales plan to your production plan?

We invited experts from different areas of the industry, so the panelists who will be providing their insights are.    

  • Mike Halleron, VP Business Development, Chattanooga Shooting Supplies
  • Renae Waltemath, Director of Sales, Hornady Manufacturing Company
  • John MacLellan, VP Sales and Marketing, Mossberg  
  • Jim Curcuruto, Director, Industry Research, NSSF

Throughout the webinar, we will share with you some of the tools and techniques you can use to build a more robust sales plan, strategy and forecast.   We’ll also take your questions to make the webinar as interactive as possible.  

This webinar is for Presidents, owners and sales leaders who would like to build or improve upon the sales effectiveness and profitability within their organizations.  

To register for the event, please click on the link below.

There is no cost for NASGW members.  Non-NASGW members are $25 but you must register in advance.  

This event is sponsored by the National Association of Sporting Goods Wholesalers and presented by Growth Strategy Partners.   Growth Strategy Partners is a management consulting firm which accelerates the revenue, profit and organizational growth of companies in the shooting sports industry by applying our research based 7 Keys to Growth.  You can learn more at

“Are you planning to fail or failing to plan?” is a common statement heard when discussing strategic planning.  The truth is, companies who plan are growing faster and are more profitable than those who don’t.  Based on discussions we’ve had with ‘non-planners’, they usually say, ‘I just don’t know how to get started’.  For this reason, we’re going to outline how you can get started in strategic planning and improve the growth and performance of your business.  

In this one hour complimentary, workshop style webinar we will present:

  • What is strategic planning?
  • What are the benefits?
  • Who is involved in building the plan?
  • What are the key components of a plan?
  • What tools can I use to make planning easier?


This webinar is designed for the President, CEO, owner and senior executives of privately held businesses.    

This session is presented by Christopher DiCenso and Paul Plotczyk of Growth Strategy Partners LLC.  Growth Strategy Partners is a management consulting firm which accelerates revenue and profit growth of privately held companies, with a focus on the shooting sports, by implementing their research based 7 Keys to Growth.  Strategic planning is one of these Keys.

To learn more about Growth Strategy Partners please visit or call 781.837.3276.  

Click here for a recording of the webinar.


Growth Strategy Partners, in association with the National Association of Sporting Goods Wholesalers, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is “Differentiate Your Products and Services to Increase Sales and Profits!”  

If a customer was to ask every sales and service person in your company what differentiates your products or services from the competition, would that customer receive “good” and similar answers?  Would the answers motivate him or her to buy from you? 

Product and service differentiation is one of the key factors necessary to build an everlasting successful company, but many companies haven’t done a very good job at differentiating themselves.  In this 1 hour webinar, Growth Strategy Partners, along with guest speakers Tim Lesser, the VP of Product Development from Leupold & Stevens, and one other special guest will share with you concepts from the basic to more advanced on:


  • Why differentiation matters
  • How to differentiate your products and services
  • Examples of successful, and not so successful, differentiation strategies
  • How to build an improved differentiation program

This very interactive webinar is designed for the President, owner, and leader of sales, business development, marketing or product development for manufacturers and distributors in the shooting sports industry.   

Date:  July 14, 2016

Time: 1 – 2 PM Eastern

Click here to watch the recording.