A 100 person design build construction company was challenged with building its backlog. The company’s sales team was losing focus on its core markets and customers while also not identifying enough prospects to build a significant pipeline. Accountability and goal setting was also lacking in the sales organization.
Growth Strategy Partners was engaged by the leadership team and sales teams to assist building its backlog and more specifically a process to continually build sales. We helped the company refocus its efforts on its core customers and markets while also developing metrics to track accountability and performance relative to sales efforts.
After one year, the company’s backlog had increased over 500%; accountability and performance measures in the sales organization were instituted, the pipeline was full and the sales teams were performing.
“For the past two years, Growth Strategy Partners has helped us rebuild our leadership team and to remain focused on our core competencies and market strengths. Through this strategic assistance, we have increased our construction backlog by over 500% in one year which will carry us into our next phase of corporate growth.”
Terri Todhunter, President, Hoffman LLC