“Are you planning to fail or failing to plan?” is a common statement heard when discussing strategic planning.  The truth is, companies who plan are growing faster and are more profitable than those who don’t.  Based on discussions we’ve had with ‘non-planners’, they usually say, ‘I just don’t know how to get started’.  For this reason, we’re going to outline how you can get started in strategic planning and improve the growth and performance of your business.  

In this one hour complimentary, workshop style webinar we will present:

  • What is strategic planning?
  • What are the benefits?
  • Who is involved in building the plan?
  • What are the key components of a plan?
  • What tools can I use to make planning easier?


This webinar is designed for the President, CEO, owner and senior executives of privately held businesses.    

This session is presented by Christopher DiCenso and Paul Plotczyk of Growth Strategy Partners LLC.  Growth Strategy Partners is a management consulting firm which accelerates revenue and profit growth of privately held companies, with a focus on the shooting sports, by implementing their research based 7 Keys to Growth.  Strategic planning is one of these Keys.

To learn more about Growth Strategy Partners please visit www.GrowthStrategyPartners.com or call 781.837.3276.  

Click here for a recording of the webinar.


Growth Strategy Partners, in association with the National Association of Sporting Goods Wholesalers, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is “Differentiate Your Products and Services to Increase Sales and Profits!”  

If a customer was to ask every sales and service person in your company what differentiates your products or services from the competition, would that customer receive “good” and similar answers?  Would the answers motivate him or her to buy from you? 

Product and service differentiation is one of the key factors necessary to build an everlasting successful company, but many companies haven’t done a very good job at differentiating themselves.  In this 1 hour webinar, Growth Strategy Partners, along with guest speakers Tim Lesser, the VP of Product Development from Leupold & Stevens, and one other special guest will share with you concepts from the basic to more advanced on:


  • Why differentiation matters
  • How to differentiate your products and services
  • Examples of successful, and not so successful, differentiation strategies
  • How to build an improved differentiation program

This very interactive webinar is designed for the President, owner, and leader of sales, business development, marketing or product development for manufacturers and distributors in the shooting sports industry.   

Date:  July 14, 2016

Time: 1 – 2 PM Eastern

Click here to watch the recording.

Under 4% Spent on Advertising from Growth Strategy Partners Survey

Growth Strategy Partners recently conducted a webinar sponsored by the National Association of Sporting Goods Wholesalers on Getting More Bang from Your Bucks in Marketing and Advertising. In this webinar they surveyed attendees on how much they invested in marketing and advertising and what their top marketing challenge was.

Click here to learn more.



Growth Strategy Partners, in association with the National Association of Sporting Goods Wholesalers, conducted a webinar March 29 on how to improve your marketing and advertising investments.  Roy Huntington from FMG Publications and Trent Cooper and Nathan Engelking from CrossBreed Holsters were guest speakers and spoke on their experiences in print and social media marketing.  To watch the recording of the webinar CLICK HERE.

We’ve learned there are many executives who have never used a management consultant before and are somewhat skeptical on the value a ‘business expert’ can provide and the investment required.  We have therefore developed some low investment and high value consulting projects to help you overcome this skepticism.  These projects include an employee engagement survey, customer survey, business diagnostic and strategic planning workshop.

We are so confident that you will be pleasantly surprised with what we can provide with a small investment, if you have not learned anything from our projects, your professional fee investment will be waived!

Click here to learn more.

Growth Strategy Partners, in association with the National Association of Sporting Goods Wholesalers, (NASGW) conducted an educational webinar where they asked participants if they formally survey their customers and how often.   Over 60% of responses indicate that this occurs ‘sometimes’ to ‘never’.


The webinar, Listen and Learn: How Customer Feedback Increases Sales and Profit, was developed for NASGW as part of ongoing education to NASGW members.  The webinar was presented by Chris DiCenso and George Harris of Growth Strategy Partners and included guest speakers Jeff Creamer, Executive Director at Sig Sauer and Jens Krogh, Director of Sales and Marketing at STI International.   


The webinar outlined the importance of listening to customers on a recurring basis and how to collect customer feedback.  It also included success stories from Sig Sauer and STI on their use of customer feedback.  Jeff Creamer explained how a dealer survey identified the need for a more formal MAP (minimum advertised price) policy which resulted in improved sales and relationships with their dealers.  Jens Krogh from STI used customer feedback and analysis to develop their new DVC model handgun where sales are now four times what was forecasted!  


Surprisingly, a survey during the session identified that 38% of companies ‘never’ survey their customers and 25% ‘sometimes’ survey their customers, but not on a recurring basis.  “How can a company satisfy its existing customers, or outperform their competitors if they don’t know what their customers want?” questions Chris DiCenso.  “It’s really not that difficult or time consuming to conduct surveys, but unfortunately many companies think they know what their customers want, when in fact they really don’t.”


The webinar was recorded and includes steps to build a customer survey along with draft questions to get started.  The webinar can be viewed at http://growthstrategypartners.com/resources/videos-2/ or http://www.nasgw.org/i4a/pages/index.cfm?pageid=3827


Growth Strategy Partners is attending the NASGW Expo this month and scheduling complimentary consultations to discuss conducting customer surveys as well as their research into the 7 Keys to Growth.  If you would like to schedule a meeting please contact Chris DiCenso at CDiCenso@GrowthStrategyPartners.com


Chris DiCenso

Managing Partner

Growth Strategy Partners LLC